About
For public affairs professionals, responding to ongoing events can take up almost all of your time. It can be extremely difficult to find the time to plan your organisation’s or campaign’s future work.
During the Public Affairs Strategy Workshop, participants will learn the building blocks of a public affairs strategy and have the chance to develop their own.
Learning outcomes:
By the end of the course, participants will:
- Have a comprehensive introduction to public affairs strategy and the elements that comprise a successful strategy
- Learn about and develop your own objectives, audience identification, arguments, key messages, activity and monitoring/evaluation
- Finish the day with a strong start to a public affairs strategy for your organisation or campaign, which can be further developed in your own time
- Ideal for those who have attended ‘Introduction to Public Affairs’ or who have junior-level public affairs experience
Details
Date
September 29, 2026
Location
Online
Pricing
Private Sector (1 person)
£595 + VAT
if registering more than 1 place
£545 + VAT
Public Sector (1 person)
£445 + VAT
if registering more than 1 place
£ 395 + VAT
Charity (1 person)
£395 + VAT
if registering more than 1 place
£345 + VAT
Trainer – Carys Davis
Carys Davis brings more than 15 years’ experience across politics and public affairs, including senior in-house roles with trade bodies, charities and a regulator.
Carys specialises in public affairs, government relations, stakeholder engagement, influencing and persuasion, public policy development and working with Ministers and Select Committees. She has designed and delivered training for organisations including the United Nations, UK Government departments, the Office of the Children’s Commissioner and Family Fund UK.
Carys holds an MA in Human Rights (Distinction) from the University of London, a Postgraduate Diploma in Broadcast Journalism from the University of Exeter and a BSc in Sociology from the University of Bristol.