About
This course blends the critical skills Communications Directors want their teams to master.
From data-driven objectives, gathering audience insight, developing and evaluating comms plans, and understanding behaviour change frameworks, this session is perfect for ambitious communications professionals who want to embed greater strategic discipline into their campaigns.
Interactive and fast-paced, this session blends strategic communications, PR, marketing and behaviour change principles into one practical framework for mastering modern campaigns.
Learning outcomes:
After attending this course. delegates will be able to:
- Set data-driven objectives and build strategic campaign plans using the GCS OASIS model
- Understand audience research and segmentation techniques
- Use key insights to design campaign strategies
- Understand the differences between strategic and tactical choices
- Understand the full Evaluation Cycle (incl. Outputs, Outtakes and Outcomes)
- Embed useful frameworks including the EAST behaviour change model and the Pixar storytelling method for narratives.
Details
Date
October 23, 2026
Location
Online
Pricing
Private Sector (1 person)
£595 + VAT
if registering more than 1 place
£545 + VAT
Public Sector (1 person)
£445 + VAT
if registering more than 1 place
£ 395 + VAT
Charity (1 person)
£395 + VAT
if registering more than 1 place
£345 + VAT
Trainer – Anil Manji
Anil is a communications specialist with experience across agencies, charities, the NHS, and the UK Government. From multi-million pound campaigns to no-cost PR activations, Anil has worked with the United Nations, BBC, WWF, Wimbledon, Sky, M&S, and even the Wombles to create long-lasting impact.